Posted on 8th November 2012No Responses
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It is just when human mind liberates itself with the limitations and boundaries, technology moves ahead and brings us to yet another milestone. This is just what perhaps Ethan Marcotte did while he introduced the concept of creating web designs which “responds” towards the screen dimensions and resolutions it’s being viewed on. His ideas on Responsive Web Design were viewed on the blog “A list Apart”. Getting freedom from screen sizes and resolutions of different devices has become a liberating and perhaps creatively fulfilling experience for the web designers.

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Inside the web 0.1 era when static one-page websites were created, things were virtually simple, at least with them in the current era. Gradually, mobile was introduced also it went through several transformations which continue till today. Along came other devices also, for example Notebook and Kindle. Even though the marketing geeks have always remained about the pursuit for possible ways of reaching absolutely free themes and market, web has stayed the least expensive method of contacting them (one of the ways initially and 2 way today) with best ROI. It has opened new avenues to forge transparent and uninhibited conversations and has hence kept marketing teams on its toes to design their communiqué or websites suited to the not just each screen size but the options that come with the each medium or device.

While the number of devices will certainly rise, having separate websites for each device can help with a mind boggling number websites to be designed, updated and managed on a regular basis. Obviously that all website might not convey exactly the same theme or essence, but demands to be created as your target audience could visualize it on a device he’s beloved with. To top up, the audience experience with different browsers may differ vastly. And while we’ve got the technology evolves further, we would take a look at independence from your limited screens of handheld devices. The opportunity to use any surface like a screen is perhaps beingshown to people there!

Today, even Google recommends Responsive Web Design as his or her preferred method for building websites. Moreover, Google Analytics can offer a consolidated report on the statistics of your website from each device, as opposed to different charts and graphs for different sites.

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Responsive Web site design was a term coined by Ethan Marcotte which rests around the concepts of fluid designs and content and image choreography and media queries.

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